The goal of Heaven's Loft is to encourage low-income expectant mothers living in Little Rock, Arkansas to receive prenatal care, well-baby care, immunizations, health screenings, and educational classes on childbirth, breastfeeding, and infant/child care and parenting.

When parents keep preventive maternity care or childcare appointments they earn vouchers that they can spend like cash on baby supplies in the Heaven's Loft store. Vouchers can be earned from various healthcare providers and health agencies in the community. Participants can purchase diapers, clothing, car sears, high chairs, strollers, cribs and mattresses, toys, and other items with their vouchers.

The goal of Heaven's Loft is to encourage low-income expectant mothers to receive prenatal care, well-baby care, immunizations, health screenings, and educational classes on childbirth, breastfeeding, and infant/child care and parenting.

In 2009, over 2,500 women and children visited Heaven's Loft for services and participants redeemed 11,000 vouchers for diapers, baby clothes, cribs and mattresses, toys, and other necessities. In addition, 150 infant/child car seats are given to parents each year.